ELI5: Explain Like I'm 5

Claude C. Hopkins

Claude C. Hopkins was a very smart man who lived a long time ago. He liked to sell things to people to make them happy. He did this by figuring out what people really wanted and what made them happy.

He worked for different companies and helped them figure out how to make their product better so that more people would want to buy it. He also made sure that people knew about these products by creating advertisements that showed how great they were.

Hopkins believed that it was important to be honest with people and not trick them into buying things they didn't want or need. He wanted people to make good choices when buying products and to be happy with their purchases.

People still use the ideas that Hopkins came up with today to help sell products. So, he was really smart and helped people make good choices when buying things.