Cognitive rhetoric is all about how we understand things and how we talk about them to other people. It's like when you're telling a story to your friends - you want to make sure they understand what you're saying and believe that what you're saying is true.
When we use cognitive rhetoric, we use things like facts, logic, and clear explanations to help people understand what we're saying. It's kind of like building a puzzle - we want to put together all the pieces of information in a way that makes sense.
But sometimes people use cognitive rhetoric in a sneaky way. They might try to use fancy words or only show you part of the puzzle, so that you believe something that isn't true. This is called manipulation.
So, when we use cognitive rhetoric, we want to make sure we're being honest and clear with our words so that people can understand us and trust what we say.