Okay kiddo, so today we are going to talk about a big word called "conceptual." It means an idea that is kind of like a picture in our head, but we can't see it with our eyes.
Let's use an example to help understand it better. Imagine you want to build a treehouse. Before you start building, you need to have a picture in your head of what you want it to look like. That picture is called a concept. It's a plan that you create in your mind before you actually start building.
Now let's take this idea to a bigger level. Imagine a company wants to create a new product, like a phone that can fold in half. They need to create a concept for it first. They have to think about what it will look like, how it will function, what materials they will use, and many more details. They create a bunch of ideas and pictures in their heads, and then they choose the best one that they think will be the most successful.
So, the word "conceptual" is used to describe the process of creating a plan or idea in your head. It's like a pretend picture that helps you decide what you want to do before you actually start doing it.