ELI5: Explain Like I'm 5

Configural frequency analysis

Configural Frequency Analysis is when you use patterns of numbers (called frequencies) to make decisions. For example, if you want to figure out how often people visit a store, you can record how often people come in each day, then look at the pattern of how often people visit the store. This pattern of numbers is called a frequency. Then you can use this frequency to help decide what kind of changes you might make to the store.