ELI5: Explain Like I'm 5

Conservation psychology

Conservation psychology is the science of understanding how people can be inspired and motivated to care about the environment and protect it. It is based on the idea that people's attitudes, beliefs and behaviors towards the environment can affect its future. Conservation psychology works by connecting people to the environment and helping them understand why it is important to take care of it. It studies how people can use each other's knowledge, skills and values to protect the environment and create healthier, more sustainable societies.