ELI5: Explain Like I'm 5

Content intelligence

Content intelligence means that companies use special tools and techniques to understand what people want to read or watch online. Imagine that you are playing with a puzzle and your mom watches you. She will see which pieces you like to put together and which you don't like. Using content intelligence is like your mom watching you play with the puzzle. Companies use this to figure out what kind of stories, articles, and videos people want to see more of. By doing this, the companies can make sure that they are creating things that people will like and want to see and read. It's like a secret tool that helps companies make things that will make people happy.