Content strategy

Content strategy is all about planning and creating the right kind of content. It starts with figuring out what kind of content to make and why. After that, the people who make the content have to come up with a plan for how to create it and how to get it out to the right people. Finally, once it's out, content strategists monitor how people respond and use the content, and make adjustments if it's not working as expected. Content strategy is all about figuring out the best way to get the story you want to tell to the people who need to hear it.