Continuity in broadcasting means keeping the TV show or radio program running smoothly from start to finish without any interruptions or mistakes. It's like a train journey - you need to make sure that everything runs on time and without any glitches. This includes making sure the advertisements are played at the right times, the cameras and microphones are working properly, and the program information is correctly displayed.
Think of it like building a big tower with blocks. You need to make sure each block is placed in the right spot and balanced so that the whole tower doesn't fall down. Similarly, in broadcasting, each part of the program needs to be in the right place and done correctly so that the entire show can be successful.
If there are any mistakes or problems, it can cause confusion or frustration for the audience, so continuity is very important. It's like a big puzzle - each piece needs to fit together perfectly to make the whole picture look complete and beautiful.