ELI5: Explain Like I'm 5

Continuous analytics

Continuous analytics is a way of doing data analysis. It involves collecting data from a variety of sources, and then using it to understand how products, services, or people behave over time. This means looking at what happens moment by moment and making decisions to improve things as changes occur.
For example, if a company was selling shoes, they could use continuous analytics to track how often customers are buying shoes, how much they're paying, and which styles they're buying the most. This helps them stay up-to-date with what customers are looking for, so they can make better decisions about what to sell.