Customer intelligence

Customer intelligence is all about understanding your customers so you can make better business decisions. This means gathering information about who your customers are, what they like, and how they interact with your business. With this information, you can make changes that improve the customer experience and make your business run more smoothly. For example, if you notice that a lot of people are leaving your website without buying anything, you can make changes to make the website easier to use or offer discounts to encourage more people to buy.