Customer analytics

Customer analytics is a way of looking at the data that a business has, to see how its customers are behaving or what they might do in the future. By looking at this data a business can make decisions about how to better serve their customers and make their business more profitable. For example, if a business sees that some customers are buying a certain product more often than others, they can use customer analytics to figure out why and make changes to better meet the needs of those customers.