Let's say you want to visit a website like Google, but instead of typing in the IP address (a long string of numbers) of the website, you type in the website's name (like google.com). When you hit enter, your computer talks to a special server called a Domain Name System (DNS) server. The DNS server looks up the IP address matching the name you typed in, then tells your computer where to go to find the website.
DNS analytics helps people keep track of what websites people are visiting and how often. This is especially helpful for businesses that want to know where their website visitors are coming from, which pages they visit most often, and how long they stay. It can also help identify and prevent cyber attacks, by detecting unusual patterns of DNS activity that might indicate an attack. In short, DNS analytics helps people understand how the internet works, and how to make it work better.