Data blending is a way of combining information from different sources into a single source of truth. It's sort of like mixing two colors together to make a new one – data blending is like mixing two types of information together to get a better understanding of the data. For example, you might combine customer data from sales records with customer service ratings from customer surveys to get a better understanding of how customers feel about your product or services. That way, you can make better decisions about how to improve your customer experience.