ELI5: Explain Like I'm 5

Direct marketing association

The Direct Marketing Association is like a club for businesses that use direct marketing, like sending emails and postcards to people. These businesses pay to join the club and gain access to resources that can help them do their job better. For example, they can get help with customer service, expert advice, and special discounts on mail and mail postage. All of this helps businessowners make sure they're following the rules and regulations when they're trying to advertise their product or service.