Emotional choice theory

Emotional Choice Theory is a way of understanding how people make decisions. It is based on the idea that people's decisions are based more on their emotions than on logical thinking. For example, if you had to choose between two different things and one made you feel good and one made you feel bad, you would likely choose the one that made you feel good. This is because when we have to make a decision, our first instinct is to follow what our emotions tell us to do. Emotional Choice Theory can help us to understand why we make certain decisions and how our emotions can influence these decisions.