Employer branding

Employer branding is like a company's public image. It's how people feel and think about your company as an employer. It helps potential employees understand what it's like to work for your company. It also helps attract talented workers, who want to work in a company with a good public image. The way you brand yourself as an employer will depend on the type of business you run and the type of employees you're looking to hire. For example, if you're a tech company, you might focus on a message of flexibility and innovation; if you're a law firm, you might focus on integrity and fairness. Your employer branding also includes things like your company values, working environment, benefits, and culture.