Engagement marketing

Engagement marketing is when companies try to connect with people in a way that is interesting or fun, instead of just trying to sell them something. It's like when a grown-up plays with a kid and gives them a toy to keep them happy, instead of just telling the kid what to do. Companies might make fun videos, cool websites, or interesting social media posts that make people want to interact with them. This way, people are more likely to remember the company and want to buy things from them in the future. It's like making friends with someone instead of just trying to sell them something.