Enterprise engagement is when a business works to get their customers to stay interested in their products and services. It's like when you make a new friend - you need to keep talking, spending time together, and doing fun things to make sure the friendship stays strong. A company does things like engaging customers with emails, ads, websites, customer events, and special offers to make sure their customers are interested in what they are offering. These activities help businesses build relationships with their customers so they will keep buying their products and services.