Mission-driven marketing

Mission-driven marketing is like using a superhero's powers to help people. Imagine you are a superhero who wants to save the world! Just like how you use your special powers to help people, mission-driven marketing is when companies use their business powers to help the world too.

Let's say that you are a company that makes clothes. Instead of just trying to sell as many clothes as possible, you can decide to make clothes in a way that is good for people and the planet! For example, you could use materials that are environmentally friendly, and you could also make sure the people making the clothes are paid fairly and work in safe and healthy conditions.

Mission-driven marketing is all about using a company's power for good. This could mean that you donate some of your profits to help charities, or you use your products to spread a positive message. It's like when superheroes team up to defeat a bad guy and make the world a better place!

So, when you see a company saying they have a mission or purpose, it means they're not just trying to sell things, they're trying to do good things for people and the planet too. And the more companies that do this, the better the world will be!