ELI5: Explain Like I'm 5

Social marketing

Social marketing is when a business or organization tries to get people to do certain things or behave in certain ways, like buy certain products or donate money to a cause. They do this by advertising and creating messages that appeal to people. These ads can be seen in magazines, on TV, on the radio, and all over the internet. For example, a company might put out an ad asking people to help save the planet by using less plastic or buy their product to help make the world a cleaner place. They do this so more people will do what they want them to do or buy what they want them to buy.