European Society for Opinion and Marketing Research (ESOMAR) is an organization that works to help people better understand the thoughts and opinions of others. They do this by collecting data from market research and opinion polls, as well as by helping brands and companies understand consumer behavior. They also help make sure that the data collected is used ethically and in a responsible way. ESOMAR members learn about the most up-to-date research techniques and share their knowledge to ensure that the research done produces accurate results that are easy to understand.