Okay kiddo, you know how some people have jobs where they go out into the world and do things like fix machines or sell things? Those people are called field workers. Field force automation is when technology is used to help those field workers do their jobs better and more efficiently.
For example, let's say a company has a bunch of salespeople who go around to different stores to sell their products. Field force automation could mean that those salespeople use a special app on their phones or tablets that helps them keep track of the stores they need to visit, the products they need to sell, and the orders they need to place. That app might also give them information about the stores they're visiting, like their sales history, so the salespeople can make better decisions about what products to pitch.
Field force automation can also help field workers communicate with their managers and colleagues back at the office. They might be able to use their devices to send messages, share pictures or videos, and get information and advice from their coworkers in real time.
By using technology to help field workers do their jobs better, field force automation can save time, reduce errors, and make everyone more productive. It's like having a little robot helper that makes your work easier!