Customer relationship management

Customer relationship management (CRM) is a way for companies to keep track of relationships with customers. It helps companies to understand their customers better and develop strategies to increase customer satisfaction.

Think of it like having a list of all the people who buy things from your store. That list would include their name, address, phone number, what they bought, when they bought it and why they bought it. This list helps a company see who their customers are, where they live, what they're buying and why. By understanding all this information, a company can come up with better ways to serve its customers - like giving discounts to people who buy the same thing often, orfiguring out what products to stock in the store.

CRM also helps companies stay in touch with customers - like sending out emails or texts to remind them about sales or new products. This way, the customer knows that the company cares about them and wants to make sure they're happy.

So overall, CRM helps companies keep track of their customers and make sure that they're getting the best service possible.