Generation K (demographics)

Generation K is a group of people born in the mid-1990s through the early 2000s. Generation K includes people aged approximately 18-25 years old. These people grew up during a time of major technological advances and have had more exposure to things like the internet, smartphones, and social media. They tend to be more open to new ideas and more accepting of diversity than older generations. They also tend to be more concerned about the environment, sustainability, and social justice.