Guerrilla marketing

Guerrilla marketing is a way for businesses to advertise without spending money. It relies on creativity, thoughtfulness and taking advantage of opportunities. For example, if there is a popular event happening in the neighbourhood, a business might decide to hand out flyers promoting their product or service. This gives them exposure without spending money on a television ad or billboard. They can also leave small objects or items in various places, such as leaving magnets on cars or leaving a banner in a public park. Businesses can even organize events such as game days or other activities to get people’s attention and promote their business.