Mobile marketing is a type of advertising that targets people who use their phones to access the internet. It works by sending messages and advertisements to people's phones that they can then interact with. It's a way of reaching potential customers quickly, since many people are almost always on their phones. For example, if a company wants to sell a new product, they can send out a mobile advertisement that links to their online store. That way, people can find out about the product and buy it right away, without having to wait for ads to show up on their computer or tv.