Do you remember how we make a list of things we need to do? Like when we are getting ready for school or going grocery shopping? That list helps us remember what we need to do and keeps us on track.
Well, a hybrid scorecard is kind of like that list, but for grown-ups who work in a company. It helps the company remember the important things they need to do to be successful.
The hybrid scorecard is made up of different parts or categories, just like a list can have different sections. These categories include things like financial goals, customer satisfaction, and employee satisfaction. Each category has specific goals that the company wants to achieve, like making a certain amount of money or having happy customers.
But wait, there's more! The hybrid scorecard also uses two methods to measure how well the company is doing. First, it measures quantitative data, which is like counting how many things there are. This includes things like how much money the company is making or how many customers they have. Second, it measures qualitative data, which is more about how people feel. This includes things like how happy employees are or how satisfied customers are.
Now you might be wondering why it's called a "hybrid" scorecard. Well, that's because it uses both methods of measurement to create a complete picture of how the company is doing. It's like taking a picture with both your eyes open instead of just one - you get a better sense of what you're looking at.
Overall, the hybrid scorecard helps companies make sure they are doing well in all areas, not just making money. By keeping track of multiple categories and using different methods of measurement, the company can work to improve in areas that need attention and continue doing well in areas they're already succeeding in.