So let's say you have a problem, like you want to build a really tall tower but you don't know how to make it sturdy. You could ask your friends for help, but what if they don't know the answer either? That's where Innocentive comes in.
It's like a big group of really smart people who like to solve problems. Companies or organizations can put up a challenge on Innocentive and ask for a solution to a problem they're having. People from all over the world can then try to solve the problem and submit their ideas.
The company or organization who put up the challenge awards a prize to whoever comes up with the best solution. So it's kind of like a game, but instead of winning points, you win money or recognition.
Innocentive is a way for companies to get help from lots of different people, even people they've never met before. It's like having a giant brain to help solve problems.