Innovation butterfly is what you call it when you start with an idea and then make changes to it to get a better result. It’s like a butterfly changing its shape or color when it changes its wings. The idea starts with one shape but then the wings change and it takes a new form. The same thing happens with innovation – an idea or a product can be changed in many different ways to make it better and more successful. For example: You have an idea for a toy that you think is really cool. You can keep that idea the way it is or you can make changes to it. You can try different shapes, sizes, colors, pieces and other features to make the toy more fun or useful. Every change you make is like a butterfly's wings, changing the look and the feel of the toy. That’s why it's called the "innovation butterfly".