Loyalty marketing is a way that businesses show customers that they are appreciated and that their loyalty is valued. It's like a rewards program for customers. Businesses will offer special discounts, free products, and exclusive experiences to people who have stayed loyal to the company for a long time. For example, if you have been buying from a store for 5 years, they might give you a special coupon code for their website or a free item when you come in. Loyalty marketing helps businesses to keep customers happy and keep them coming back for more!