ELI5: Explain Like I'm 5

Marketing Strategy

A marketing strategy is a plan made by a business to decide what they should do to reach more customers. It usually includes things like deciding what products and services a business will offer, and choosing the right price and place to sell them. It also includes things like figuring out what message a business should say to its customers to make them more interested in buying the products or services. All these decisions help businesses become more successful.