Hello there! Do you know what a list is? A list is something that tells you what you need or want to do in order. Just like when you make a list of things you want to do in your day or your chores to complete.
Marketing is like a big grown-up list for a company. And just like you need a list to know what you have to do or buy when you go to the grocery store, companies need a list, too!
So, a marketing requirements document is a very important list that companies make. It helps them know everything that they need to do in order to market their product or service well. It's just like a shopping list where a company makes the list of things they need to do to market their product.
For example, if a toy company is going to launch a new toy, they will make a marketing requirements document. This document lists everything they need to do before they can launch their toy.
This list includes things like:
- Who are their customers, and what do they like?
- How much should they price their toy?
- Where can people buy the toy, and how can they buy it?
- What ads will they create for the toy?
- What kind of packaging they will use?
- What should be on the toy packaging?
- What kind of promotion should they do for the toy?
- What social media channels should they use to market the toy?
- What kind of events will they do to launch their toy?
Once the company has all these things listed out in their marketing requirements document, they will use this list to guide them in making sure they do everything correctly and that they don't forget anything important!
So, in short, a marketing requirements document is just like a big grown-up list that companies make to tell them everything they need to do to market their product or service well!