Microsegmenting

Microsegmenting is when you break something down into very small parts in order to better understand it. For example, when you read a book, you might break it up into chapters, or when you go to a mall, you might break it up into separate stores. Microsegmenting is the same idea, but it's used when looking at data. So let's say you're looking at data about customers that shop at a store. Instead of looking at all the customers as one group, you could break them up into smaller groups based on different characteristics, such as age, location, or what they like to buy. By microsegmenting the data, you get a better understanding of each customer and how they behave, so you can make decisions about how to best serve them.