ELI5: Explain Like I'm 5

Motion trademark

Okay kiddo, have you ever seen logos of different companies? Like McDonald's golden arches or Nike's swoosh symbol? These logos are a way for people to recognize these companies and their products.

Now, imagine if instead of just a still logo, these companies had a moving picture logo that they used in their ads and commercials. That's called a motion trademark. It's like their logo is coming to life and moving around!

But why would a company want a motion trademark? Well, it helps them stand out and be different from other companies. It also helps people remember their brand better because it's more interesting and eye-catching than a regular old logo.

To get a motion trademark, a company has to go through a special process and meet certain requirements set by the government. They have to show that their motion trademark is truly unique and not similar to anything else out there.

So, next time you see an ad on TV with a cool moving logo, you'll know it's called a motion trademark and it helps that company be recognized and remembered by people like you!