ELI5: Explain Like I'm 5

Multivariate landing page optimization

Multivariate landing page optimization means improving a website to make it easier for people to use and enjoy. Think of it like making a playground more fun and exciting for all of your friends. To do this, we need to look at different things that make the webpage look different or work better, like changing the colors or organizing the layout of the page. We can also try different things like adding pictures or changing the way we write things.

The thing that makes multivariate landing page optimization different is that we try different combinations of all these different things at once, to see which ones make the biggest difference for people. We want to create the best possible web page, so we try different things to see what works and what doesn't. By testing different combinations, we can make sure that the website is easy to use and that everyone can have a fun and enjoyable experience!