Native advertising is a type of online advertisement that looks like it belongs in the app or website where you are seeing it. It often comes in the form of articles, videos, or images that blend in with the content around them. For example, if you're reading a news article about sports, you might see an ad for a sports-related product or service, which could be a type of native advertising. Native advertising is popular because it looks natural and doesn't feel like an annoying advertisement, so people are more likely to notice it and click on it.