News values are the qualities of a news story that make it interesting and important. They help journalists decide which stories to write about and how to write them. The most important news values are things like timeliness (how recently an event has happened), how unusual something is, and how important it is to the audience. For example, if there is a story about a plane crash, it will probably get more attention if it happened very recently rather than a long time ago, because it is more “timely.” Other news values include things like how many people would be interested in the story, how much emotion it evokes, and how well it can be told in a short amount of time.