ELI5: Explain Like I'm 5

PEST analysis

Okay kiddo, let's talk about something called "PEST analysis." PEST stands for Political, Economic, Social, and Technological.

When people want to know about something (like a business), they sometimes use a PEST analysis to help them understand what's happening around it.

Let’s break it down:

1. **Political**: This means looking at things like laws and regulations that might affect the business. For example, if there is a new law that says businesses have to pay their employees a certain amount of money, that could affect the business's ability to make money.

2. **Economic**: This means looking at things like the economy - how much money there is, how much people are spending, and how much businesses are making. For example, if there is a recession, people might not have as much money to spend, which could hurt businesses.

3. **Social**: This means looking at things like trends and changes in society. For example, if more people are becoming health-conscious and buying organic foods, businesses might want to sell more organic products.

4. **Technological**: This means looking at how technology is changing and how it might affect the business. For example, if a new technology comes out that makes products cheaper to produce, businesses might want to start using that technology.

So, PEST analysis is all about trying to understand everything that might be affecting a business, and then using that information to make better decisions. It's kind of like looking at a puzzle and trying to figure out how all the pieces fit together.