Business intelligence is something that helps businesses measure how they’re doing and make smarter decisions. It uses a combination of tools, such as software and databases, to collect data, analyze it, and then turn it into useful information that businesses can use to make better decisions and get better results. For example, business intelligence can help a company understand which products are selling well and which ones need to be improved. It can also help with understanding customer trends and predicting future demand for a company’s products or services.