Pay per click

Pay per click is a way of advertising that companies use to put their products or services in front of customers on the internet. It works by allowing companies to pay a set fee each time someone clicks on their advertisement.

Here's an example of how it works: Let's say you own a store that sells shoes. You want more people to visit your store, so you decide to buy some ads on the internet. You find a website that offers pay per click advertising and you create an ad for your store. Every time someone clicks on the ad, you pay the website a small fee. The more people who click on your ad, the more money you have to pay the website. But if your ad is successful and people buy shoes from you, then the money you paid for the ads will be made back in profits.