ELI5: Explain Like I'm 5

Phygital

Phygital is a made-up word that means blending things that are physical and things that are digital. Imagine you have a toy car that you can play with in real life, but also a video game where you can control a car on the computer. Phygital is like putting those two things together. So instead of just playing with the toy car or just playing the video game, you can do both at the same time. That's a really good example of phygital!