Proactive communications means talking to people before they need help or have a problem. It’s like when your mommy asks if you need a snack before you get hungry—it’s better to do it before you get hungry and start crying.
In businesses or organizations, proactive communications means reaching out to customers or employees before they have a question or an issue to make sure everything is going well. So, if you have a toy that you love playing with, the store that sold it may call you to check if everything is fine, and if you need anything else, even if you haven't asked for help.
Proactive communication can help people feel heard and supported, which can make them happier and more likely to want to keep working or buying from a business again. It's like making friends—you want to talk to someone before they get mad at you for not caring.