Hey kiddo! Do you know what conversion means? It means when someone takes action on a website, like buying something or signing up for a newsletter.
Now, proactiveness means doing things before they are needed. So, proactive conversion means doing things to make someone take action on a website even before they know they want to.
It's like when someone goes to a toy store and sees a toy they like, they may not buy it right away. But, if the shopkeeper offers them a discount or tells them how popular the toy is, they may be more likely to buy it.
Similarly, proactive conversion is when websites show offers, discounts or recommendations to people even before they ask for them. This makes them more likely to take action and buy something, sign up for a service, or take any other desired action on the website.
So, proactive conversion is a smart thing for websites to do, to get people to do what the website wants them to do without them even knowing it yet. Cool, right?