ELI5: Explain Like I'm 5

Random digit dialling

Random digit dialling is when a computer chooses phone numbers at random and calls them. It's like playing a game of phone tag, but the computer does all the work. The people who answer the phone are asked questions about different things, like their opinions on products or politics. This helps researchers and companies learn more about what people think and how they feel about different things. It's like asking your friends what they like or don't like, but on a much bigger scale. People usually don't know they're being called randomly, so it's important to be kind and respectful when answering the phone, even if you don't want to answer the questions.
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