Real options analysis is a way to look at an investment in a new project or product. It looks at the possible outcomes of a decision and the risks associated with each outcome. It is used to help make decisions about whether or not to go ahead with a new project. Real options analysis can help you decide if it’s best to invest money, time and resources into a project, or wait until more information is known before proceeding. It is important to consider both the potential rewards and risks associated with a project before deciding if it is the right decision for a business.