Return on brand

Return on brand (RoB) is a measure of how much money a company makes from investing in their brand. It's a way of measuring how successful a company's marketing and advertising efforts are. Companies can measure their return on brand by looking at how much the company has invested in advertising and how much the company makes from sales as a result. Companies compare the money they spend on advertising to the money they make from sales and find out their return on brand. By understanding their return on brand, companies can then decide if they should increase their advertising budget or find more cost effective methods.