Social media can be used in the fashion industry to help people share their fashion ideas, styles, trend, and products with other people. It also helps fashion brands to give people an inside look at their newest collections, modeling campaigns, and products. By being on social media, fashion designers and brands are able to connect with and reach new consumers in a personal way. People are able to share photos of them wearing the clothing, tag the brand, and share their reviews and opinions about it. This can help fashion brands with their marketing and promoting new products.