ELI5: Explain Like I'm 5

Sponsored film

Okay kiddo, have you ever watched a movie or a video online that had an advertisement of a product or a service at the beginning, in the middle or at the end? That, my dear, is a sponsored film.

A sponsored film is a type of video content, usually short, which is produced and funded by a company or organization to promote their brand or to highlight a product or an idea.

For instance, a company that makes cookies may create a sponsored film to show families enjoying their cookies or to talk about the ingredients in their cookies.

These films are designed to get you interested in the product or brand, and maybe even persuade you to buy it.

So, just like your favorite TV shows, movies or videos on Youtube, sponsored films are a way for companies to get their message across to you.

Now you know what a sponsored film is all about, and why it is important for businesses.