ELI5: Explain Like I'm 5

Sponsorship broker

Okay kiddo, so imagine you really like playing basketball, but you need some new shoes, a ball, and maybe even a new uniform. But you don't have enough money to buy all those things.

Now think of a sponsorship broker as someone who can help you find companies that are willing to give you money or gear to play basketball in exchange for advertising.

Let's say you're really good at basketball and you play in a popular league or tournament. A sponsorship broker can help connect you to companies that are interested in sponsoring athletes like you. They'll negotiate with these companies to get you the best deal possible.

For example, a basketball shoe company might give you free shoes and pay you some money every time you wear their shoes during a game. And in exchange, you might wear their logo on your uniform or share posts on social media showing off their shoes.

A sponsorship broker is kind of like a matchmaker, but instead of setting people up on dates, they help connect athletes with companies who want to sponsor them.
Related topics others have asked about: