Sports marketing

Sports marketing is like when you see a commercial on TV or a billboard with a famous athlete talking about a product. Companies use these famous athletes to help sell things like shoes or sports drinks. They do this because people like to watch and follow sports and they want to be like the athletes they see on TV. So, if the athlete says they use a certain product, people might go buy that product too. It's like when your favorite superhero wears a cool outfit in a movie and then you want to wear that same outfit too!